by Jason M. Gordon | Nov 12, 2024
Co-Marketing What is a Co-Marketing Agreement? A Co-Marketing Agreement is a legal contract between two or more parties (often companies or brands) that outlines a collaborative effort to market products, services, or initiatives together. The purpose of a...
by Jason M. Gordon | Nov 12, 2024
Public Relations What is a Media Kit? A Media Kit, also known as a Press Kit, is a collection of promotional materials and information that a company, brand, influencer, or organization uses to present itself to potential advertisers, media outlets, and collaborators....
by Jason M. Gordon | Nov 12, 2024
Affiliate Marketing What is Affiliate Marketing? Affiliate Marketing is a performance-based marketing strategy where a business (the merchant or advertiser) rewards third-party partners (known as affiliates) for driving traffic, leads, or sales to the business’s...
by Jason M. Gordon | Nov 12, 2024
Marketing Service Agreements What is a Marketing Service Agreement? A Marketing Service Agreement (MSA) is a legal contract between a business (the client) and a marketing agency or service provider (the contractor) that outlines the terms and conditions for the...
