by J M Gordon | Nov 12, 2024
Affiliate Marketing What is Affiliate Marketing? Affiliate Marketing is a performance-based marketing strategy where a business (the merchant or advertiser) rewards third-party partners (known as affiliates) for driving traffic, leads, or sales to the business’s...
by J M Gordon | Nov 12, 2024
Marketing Service Agreements What is a Marketing Service Agreement? A Marketing Service Agreement (MSA) is a legal contract between a business (the client) and a marketing agency or service provider (the contractor) that outlines the terms and conditions for the...